{"id":138846,"date":"2020-10-26T10:30:36","date_gmt":"2020-10-26T10:30:36","guid":{"rendered":"https:\/\/www.smglanguages.com\/linkedin-strategico-3-pratiche-che-vi-faranno-emergere-dalla-concorrenza\/"},"modified":"2025-06-06T16:09:06","modified_gmt":"2025-06-06T14:09:06","slug":"linkedin-strategico-3-pratiche-che-vi-faranno-emergere-dalla-concorrenza","status":"publish","type":"post","link":"https:\/\/www.smglanguages.com\/fr\/linkedin-strategico-3-pratiche-che-vi-faranno-emergere-dalla-concorrenza\/","title":{"rendered":"LinkedIn strat\u00e9gique : 3 astuces qui vous permettront de vous d\u00e9marquer de la concurrence"},"content":{"rendered":"

LinkedIn est le r\u00e9seau social qui connecte 675 millions de professionnels<\/strong>. On y trouve d’une part, des pages d’entreprises<\/strong>, avec lesquelles les entreprises se font conna\u00eetre, publient des offres d’emploi et recherchent activement des candidats potentiels, et, d’autre part, de personnes \u00e0 la recherche d\u2019un emploi<\/strong>, qui deviennent membres de r\u00e9seaux et de groupes professionnels, s\u2019\u00e9changent des informations et des conseils sur le monde du travail et les diff\u00e9rents secteurs de sp\u00e9cialisation.<\/p>\n

S’il est fortement conseill\u00e9 de soigner et d\u2019ordonnancer<\/strong> son profil LinkedIn personnel, de mettre en valeur l’exp\u00e9rience, les comp\u00e9tences et les centres d’int\u00e9r\u00eat de la personne, il en va de m\u00eame pour les pages d\u2019entreprise. En effet, ceux qui les visitent doivent pouvoir trouver des informations claires, des contacts joignables et un contenu de valeur<\/strong>. Mais aujourd’hui, pour se d\u00e9marquer de ses concurrents, cela ne suffit pas\u00a0: il faut aller encore plus loin<\/strong>.<\/p>\n

Alors, comment une entreprise peut-elle utiliser LinkedIn de mani\u00e8re strat\u00e9gique<\/strong> pour se diff\u00e9rencier et attirer l’attention des utilisateurs\u00a0?<\/p>\n

 <\/p>\n

1. Proposer des sondages<\/h2>\n

L’engagement du public <\/strong>avec votre contenu augmentera la visibilit\u00e9 de votre page d’entreprise et vous fera ressortir aux yeux des utilisateurs, qui seront davantage enclins \u00e0 s\u2019informer sur vos produits et services. Il existe deux mani\u00e8res de cr\u00e9er un sondage<\/strong>\u00a0: la premi\u00e8re, moins officielle, joue sur la possibilit\u00e9 de r\u00e9agir aux publications. Il vous suffit d’\u00e9crire un texte ou de t\u00e9l\u00e9charger une image en associant \u00e0 chaque r\u00e9ponse possible une r\u00e9action (j\u2019aime, applaudissements, ampoule, etc.). La seconde option est un outil directement mis \u00e0 disposition par LinkedIn\u00a0: lors de la cr\u00e9ation d’une publication, vous pouvez s\u00e9lectionner l’option \u00ab\u00a0Cr\u00e9er un sondage<\/strong>\u00a0\u00bb, \u00e9crire la question que vous souhaitez poser \u00e0 votre audience, les options de r\u00e9ponse et la dur\u00e9e pendant laquelle le sondage restera visible. Le partage des r\u00e9sultats du sondage constituera une occasion suppl\u00e9mentaire de cr\u00e9er un nouveau contenu int\u00e9ressant\u00a0!<\/p>\n

2. Organiser des \u00e9v\u00e8nements virtuels<\/h2>\n

Gr\u00e2ce \u00e0 la nouvelle fonctionnalit\u00e9 LinkedIn Events<\/strong>, la plateforme permet aux pages d’entreprises ayant au moins 1\u00a0000 abonn\u00e9s<\/strong> de diffuser en direct des \u00e9v\u00e8nements virtuels<\/strong>. Comment \u00e7a marche\u00a0? Rien de plus simple\u00a0! Il suffit de s\u00e9lectionner l’option \u00ab\u00a0Cr\u00e9er un \u00e9v\u00e8nement<\/strong>\u00a0\u00bb, de saisir toutes les informations relatives \u00e0 la conf\u00e9rence virtuelle, y compris la date et l’heure, bien entendu, et d’inviter vos relations. Cette fonctionnalit\u00e9 diff\u00e8re des simples live (\u00e9galement disponibles sur d’autres r\u00e9seaux sociaux, tels que Facebook et Instagram), car elle vous permet de cr\u00e9er un espace pour les r\u00e9servations<\/strong> et d’inviter uniquement les contacts que vous souhaitez<\/strong>. Votre audience sera ainsi limit\u00e9e aux personnes r\u00e9ellement int\u00e9ress\u00e9es par l\u2019\u00e9v\u00e8nement que vous organisez. Les \u00e9v\u00e8nements et live en ligne ont pris de l’ampleur lors du confinement impos\u00e9 par la pand\u00e9mie de Covid-19 et ne cessent de se d\u00e9velopper\u00a0: notre conseil est de surfer sur la vague\u00a0!<\/p>\n

3. R\u00e9diger des articles utiles pour le public<\/h2>\n

Les articles de vulgarisation<\/strong> sont l’une des plus grandes ressources du marketing de contenu et LinkedIn permet \u00e0 tous les types d’utilisateurs de les r\u00e9diger directement sur le r\u00e9seau social. Des textes plus ou moins approfondis sur des sujets vari\u00e9s sont \u00e0 m\u00eame de capter l\u2019attention de l’utilisateur et de mettre en avant une image de marque comp\u00e9tente et faisant autorit\u00e9<\/strong>. N’ayez pas peur d\u2019\u00e9crire beaucoup\u00a0: les articles \u00e0 forte valeur d\u2019information, sur des sujets sp\u00e9cifiquement con\u00e7us pour votre public cible et r\u00e9dig\u00e9s de mani\u00e8re accrocheuse attireront l’attention, m\u00eame s’ils sont longs, et ceux qui sont vraiment int\u00e9ress\u00e9s les liront jusqu’\u00e0 la fin\u00a0! En outre, vos articles constitueront un historique<\/strong> pour ceux qui visitent pour la premi\u00e8re fois la page de votre entreprise.<\/p>\n

La r\u00e9daction d’articles pour le web <\/strong>exige \u00e0 la fois une connaissance du march\u00e9 et l’utilisation de mots-cl\u00e9s strat\u00e9giques, ainsi que des comp\u00e9tences r\u00e9dactionnelles en fran\u00e7ais et, \u00e9ventuellement, dans des langues \u00e9trang\u00e8res. Souvent, les entreprises disposent d\u00e9j\u00e0 d\u2019un r\u00e9dacteur web professionnel<\/strong> interne, mais si ce n\u2019est pas votre cas, n\u2019h\u00e9sitez pas \u00e0 faire appel \u00e0 un service de r\u00e9daction d’articles comme celui propos\u00e9 par SMG Languages<\/strong><\/a>.<\/p>\n

En quoi consiste notre service\u00a0?<\/strong><\/p>\n

Nous sommes \u00e0 l’\u00e9coute de vos besoins et nous \u00e9tudions votre march\u00e9 cible afin de vous offrir la meilleure solution en mati\u00e8re de r\u00e9daction de textes. Nous nous occupons d’articles, de newsletters, de communiqu\u00e9s de presse et de bien d’autres documents encore, aussi bien en fran\u00e7ais que vers d\u2019autres langues. En effet, nous disposons de locuteurs natifs et nous effectuons des traductions depuis plus de 20 ans.<\/p>\n

Pour plus d’informations, visitez la page relative \u00e0 notre service de r\u00e9daction d’articles<\/strong><\/a> et n’h\u00e9sitez pas \u00e0 nous contacter\u00a0: nous serons ravis de vous accompagner quelle que soit votre demande.<\/p>\n","protected":false},"excerpt":{"rendered":"

LinkedIn est le r\u00e9seau social qui connecte 675 millions de professionnels. On y trouve d’une part, des pages d’entreprises, avec<\/p>\n","protected":false},"author":2,"featured_media":57621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[781],"tags":[782,783,784,785,786,787],"class_list":["post-138846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-e-societa-fr","tag-lavoro-fr","tag-linkedin-fr","tag-professionisti-fr","tag-social-fr","tag-social-media-fr","tag-strategico-fr"],"acf":[],"yoast_head":"\n3 astuces pour LinkedIn - SMG Languages<\/title>\n<meta name=\"description\" content=\"Alors, comment une entreprise peut-elle utiliser LinkedIn de mani\u00e8re strat\u00e9gique pour se diff\u00e9rencier et attirer l'attention des utilisateurs ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smglanguages.com\/fr\/linkedin-strategico-3-pratiche-che-vi-faranno-emergere-dalla-concorrenza\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 astuces pour LinkedIn - 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