{"id":35116,"date":"2017-02-16T00:00:00","date_gmt":"2017-02-16T00:00:00","guid":{"rendered":"https:\/\/www.smglanguages.com\/blog-it\/unkategorisiert\/linternationalisation-virtuelle"},"modified":"2025-05-06T08:54:42","modified_gmt":"2025-05-06T08:54:42","slug":"linternationalisation-virtuelle","status":"publish","type":"post","link":"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/","title":{"rendered":"L\u2019internationalisation virtuelle"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00c0 l\u2019aube de 2013, dire qu\u2019une entreprise a besoin d\u2019un site internet pour se faire conna\u00eetre est d\u00e9sormais une banalit\u00e9 absolue. Au cours des derni\u00e8res ann\u00e9es, le site internet est devenu l\u2019art\u00e8re vitale d\u2019une entreprise : elle permet de faire sa publicit\u00e9, de vendre, de pr\u00e9senter ses produits, de renouveler son personnel, d\u2019organiser les fournisseurs\u2026 et la liste est encore longue.<\/p>\n<p style=\"text-align: justify;\">Il ne s\u2019agit donc pas seulement d\u2019une carte de visite mais bel et bien d\u2019un canal gr\u00e2ce auquel il est possible de g\u00e9rer et de d\u00e9velopper son activit\u00e9.<\/p>\n<p style=\"text-align: justify;\">La grande question consiste \u00e0 savoir comment parvenir \u00e0 se faire remarquer au milieu de milliards de r\u00e9sultats et de millions de pages ?<\/p>\n<p style=\"text-align: justify;\">La r\u00e9ponse nous est donn\u00e9e par les \u00e9volutions r\u00e9centes du marketing qui \u00e9tudient des m\u00e9thodes de plus en plus dynamiques et innovantes pour exploiter la toile comme un moyen de communication : on ne parle plus de marketing internet mais de\u00a0<strong>marketing dans les m\u00e9dias sociaux<\/strong>,\u00a0<strong>g\u00e9omarketing<\/strong>,\u00a0<strong>SEO<\/strong>, etc.<\/p>\n<p style=\"text-align: justify;\">Les activit\u00e9s de SEO sont d\u2019une importance strat\u00e9gique pour augmenter son r\u00e9f\u00e9rencement sur un espace web, comme le sugg\u00e8re l\u2019acronyme\u00a0<em>Search Engine Optimizing<\/em><em>\u00a0<\/em>(optimisation pour les moteurs de recherche).<\/p>\n<p style=\"text-align: justify;\">Mais que signifie pr\u00e9cis\u00e9ment cette expression ?<\/p>\n<p style=\"text-align: justify;\">Lors d\u2019une recherche sur un moteur de recherche (Google, Yahoo, Bing, etc\u2026), ce dernier restitue une s\u00e9rie de r\u00e9sultats gr\u00e2ce \u00e0 des programmes sp\u00e9cifiques, connus sous le nom de \u00ab robots d\u2019indexation \u00bb, qui sondent le net pour d\u00e9tecter le ou les termes objets de la recherche. Les r\u00e9sultats sont rang\u00e9s dans un ordre d\u00e9fini sur la base d\u2019une s\u00e9rie de r\u00e8gles prenant en consid\u00e9ration de nombreux \u00e9l\u00e9ments, parmi lesquels :<\/p>\n<ul style=\"text-align: justify;\">\n<li>nettoyage et structure du code ;<\/li>\n<li>coh\u00e9rence et richesse des informations ;<\/li>\n<li>d\u00e9finition des m\u00e9ta-tags (description, mots-cl\u00e9s, etc\u2026) ;<\/li>\n<li>d\u00e9finition des URL ;<\/li>\n<li>structure des liens ;<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Si vous souhaitez obtenir plus d\u2019informations sur le fonctionnement des processus de recherche, nous vous conseillons d\u2019aller consulter les\u00a0<a href=\"http:\/\/googlewebmastercentral.blogspot.it\/2007\/11\/anatomy-of-search-result.html\">vid\u00e9os explicatives<\/a>, r\u00e9alis\u00e9es par Matt Cutts, ing\u00e9nieur informatique pour Google.<\/p>\n<p style=\"text-align: justify;\">Ind\u00e9pendamment de tout cela, nul ne peut nier le fait que le v\u00e9ritable pilier de la communication entre les Hommes reste encore et toujours l\u2019utilisation de la langue et lorsque l\u2019on entre dans un contexte international (pour ne pas dire mondialis\u00e9), la\u00a0<strong>traduction<\/strong>\u00a0et la\u00a0<strong>localisation<\/strong>\u00a0jouent un r\u00f4le strat\u00e9gique pour le positionnement d\u2019une entreprise sur un segment de march\u00e9 sp\u00e9cifique et\/ou sur un march\u00e9 international, y compris sur internet. L\u2019industrie de la traduction \u00e9volue, elle aussi, dans cette direction en cherchant toujours \u00e0 rester \u00ab \u00e0 la page \u00bb pour r\u00e9pondre aux besoins de clients de plus en plus exigeants et affair\u00e9s, en fournissant des services toujours plus complets et multicanaux.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.smglanguages.com\/services-traduction\/?lang=fr\">Traduire les contenus d\u2019un site internet<\/a>\u00a0en langue \u00e9trang\u00e8re constitue d\u00e9sormais un passage oblig\u00e9 pour une entreprise souhaitant acqu\u00e9rir une certaine visibilit\u00e9 sur un march\u00e9 \u00e9tranger : le v\u00e9ritable d\u00e9fi est celui de se faire remarquer sur cette immense toile que repr\u00e9sente internet.<\/p>\n<p style=\"text-align: justify;\">C\u2019est pr\u00e9cis\u00e9ment pour atteindre cet objectif qu\u2019on associe les activit\u00e9s de SEO \u00e0 la traduction. Cette derni\u00e8re permet aux utilisateurs \u00e9trangers de comprendre les contenus traduits alors que\u00a0<strong>l\u2019optimisation d\u2019un site dans une langue \u00e9trang\u00e8re est un moyen pour attirer un plus grand nombre de personnes susceptibles de consulter le site<\/strong>. Il est donc important d\u2019accorder une importance particuli\u00e8re \u00e0 la traduction de tous ces \u00e9l\u00e9ments m\u00e9ta (r\u00e9dig\u00e9s selon les recommandations de\u00a0<a href=\"http:\/\/support.google.com\/webmasters\/bin\/static.py?hl=en&amp;page=checklist.cs&amp;tab=1095542\">l\u2019espace pour webmasters de Google<\/a>), tels que ceux mentionn\u00e9s ci-dessus pouvant contribuer \u00e0 l\u2019optimisation d\u2019une page internet : malheureusement, les entreprises n\u00e9gligent souvent cette activit\u00e9 du fait qu\u2019elles sous-estiment son importance ou ignorent leur existence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019aube de 2013, dire qu\u2019une entreprise a besoin d\u2019un site internet pour se faire conna\u00eetre est d\u00e9sormais une banalit\u00e9<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[231],"class_list":["post-35116","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert","tag-internationalisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019internationalisation virtuelle - SMG Languages<\/title>\n<meta name=\"description\" content=\"Traduction\u00a0et localisation\u00a0jouent un r\u00f4le strat\u00e9gique pour le positionnement d\u2019une entreprise sur un march\u00e9 international y sur internet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019internationalisation virtuelle - SMG Languages\" \/>\n<meta property=\"og:description\" content=\"Traduction\u00a0et localisation\u00a0jouent un r\u00f4le strat\u00e9gique pour le positionnement d\u2019une entreprise sur un march\u00e9 international y sur internet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/\" \/>\n<meta property=\"og:site_name\" content=\"SMG Languages\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/it-it.facebook.com\/smgstudiomorettogroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-16T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-06T08:54:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"882\" \/>\n\t<meta property=\"og:image:height\" content=\"546\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SMG\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"SMG\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/\"},\"author\":{\"name\":\"SMG\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#\/schema\/person\/22a6ccf4d221a12d6baf3e0f90a60ea5\"},\"headline\":\"L\u2019internationalisation virtuelle\",\"datePublished\":\"2017-02-16T00:00:00+00:00\",\"dateModified\":\"2025-05-06T08:54:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/\"},\"wordCount\":664,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#organization\"},\"keywords\":[\"Internationalisation\"],\"articleSection\":[\"Unkategorisiert\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/\",\"url\":\"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/\",\"name\":\"L\u2019internationalisation virtuelle - SMG Languages\",\"isPartOf\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#website\"},\"datePublished\":\"2017-02-16T00:00:00+00:00\",\"dateModified\":\"2025-05-06T08:54:42+00:00\",\"description\":\"Traduction\u00a0et localisation\u00a0jouent un r\u00f4le strat\u00e9gique pour le positionnement d\u2019une entreprise sur un march\u00e9 international y sur internet\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smglanguages.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unkategorisiert\",\"item\":\"https:\/\/www.smglanguages.com\/fr\/category\/unkategorisiert\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"L\u2019internationalisation virtuelle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#website\",\"url\":\"https:\/\/www.smglanguages.com\/fr\/\",\"name\":\"SMG Languages\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#organization\"},\"alternateName\":\"Studio Moretto Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smglanguages.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#organization\",\"name\":\"Studio Moretto Group\",\"alternateName\":\"SMG Languages\",\"url\":\"https:\/\/www.smglanguages.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png\",\"contentUrl\":\"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png\",\"width\":882,\"height\":546,\"caption\":\"Studio Moretto Group\"},\"image\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/it-it.facebook.com\/smgstudiomorettogroup\/\",\"https:\/\/it.linkedin.com\/company\/studio-moretto-group-srl\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#\/schema\/person\/22a6ccf4d221a12d6baf3e0f90a60ea5\",\"name\":\"SMG\",\"url\":\"https:\/\/www.smglanguages.com\/fr\/author\/luca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019internationalisation virtuelle - SMG Languages","description":"Traduction\u00a0et localisation\u00a0jouent un r\u00f4le strat\u00e9gique pour le positionnement d\u2019une entreprise sur un march\u00e9 international y sur internet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/","og_locale":"fr_FR","og_type":"article","og_title":"L\u2019internationalisation virtuelle - SMG Languages","og_description":"Traduction\u00a0et localisation\u00a0jouent un r\u00f4le strat\u00e9gique pour le positionnement d\u2019une entreprise sur un march\u00e9 international y sur internet","og_url":"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/","og_site_name":"SMG Languages","article_publisher":"https:\/\/it-it.facebook.com\/smgstudiomorettogroup\/","article_published_time":"2017-02-16T00:00:00+00:00","article_modified_time":"2025-05-06T08:54:42+00:00","og_image":[{"width":882,"height":546,"url":"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png","type":"image\/png"}],"author":"SMG","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"SMG","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/#article","isPartOf":{"@id":"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/"},"author":{"name":"SMG","@id":"https:\/\/www.smglanguages.com\/fr\/#\/schema\/person\/22a6ccf4d221a12d6baf3e0f90a60ea5"},"headline":"L\u2019internationalisation virtuelle","datePublished":"2017-02-16T00:00:00+00:00","dateModified":"2025-05-06T08:54:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/"},"wordCount":664,"commentCount":0,"publisher":{"@id":"https:\/\/www.smglanguages.com\/fr\/#organization"},"keywords":["Internationalisation"],"articleSection":["Unkategorisiert"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/","url":"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/","name":"L\u2019internationalisation virtuelle - SMG Languages","isPartOf":{"@id":"https:\/\/www.smglanguages.com\/fr\/#website"},"datePublished":"2017-02-16T00:00:00+00:00","dateModified":"2025-05-06T08:54:42+00:00","description":"Traduction\u00a0et localisation\u00a0jouent un r\u00f4le strat\u00e9gique pour le positionnement d\u2019une entreprise sur un march\u00e9 international y sur internet","breadcrumb":{"@id":"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.smglanguages.com\/fr\/linternationalisation-virtuelle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smglanguages.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Unkategorisiert","item":"https:\/\/www.smglanguages.com\/fr\/category\/unkategorisiert\/"},{"@type":"ListItem","position":3,"name":"L\u2019internationalisation virtuelle"}]},{"@type":"WebSite","@id":"https:\/\/www.smglanguages.com\/fr\/#website","url":"https:\/\/www.smglanguages.com\/fr\/","name":"SMG Languages","description":"","publisher":{"@id":"https:\/\/www.smglanguages.com\/fr\/#organization"},"alternateName":"Studio Moretto Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smglanguages.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.smglanguages.com\/fr\/#organization","name":"Studio Moretto Group","alternateName":"SMG Languages","url":"https:\/\/www.smglanguages.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.smglanguages.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png","contentUrl":"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png","width":882,"height":546,"caption":"Studio Moretto Group"},"image":{"@id":"https:\/\/www.smglanguages.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/it-it.facebook.com\/smgstudiomorettogroup\/","https:\/\/it.linkedin.com\/company\/studio-moretto-group-srl"]},{"@type":"Person","@id":"https:\/\/www.smglanguages.com\/fr\/#\/schema\/person\/22a6ccf4d221a12d6baf3e0f90a60ea5","name":"SMG","url":"https:\/\/www.smglanguages.com\/fr\/author\/luca\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/posts\/35116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/comments?post=35116"}],"version-history":[{"count":0,"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/posts\/35116\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/media?parent=35116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/categories?post=35116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/tags?post=35116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}