{"id":35138,"date":"2017-02-16T00:00:00","date_gmt":"2017-02-16T00:00:00","guid":{"rendered":"https:\/\/www.smglanguages.com\/blog-it\/unkategorisiert\/traduction-de-texte-touristique"},"modified":"2025-05-30T15:09:15","modified_gmt":"2025-05-30T13:09:15","slug":"traduction-de-texte-touristique","status":"publish","type":"post","link":"https:\/\/www.smglanguages.com\/fr\/traduction-de-texte-touristique\/","title":{"rendered":"Tourisme : l\u2019importance d\u2019une bonne traduction"},"content":{"rendered":"<p>C\u2019est vrai, l\u2019\u00e9t\u00e9 est sur le point de se terminer mais certains touristes pr\u00e9f\u00e8rent passer leurs vacances dans la fra\u00eecheur du mois de septembre. Vous souhaitez attirer de nombreux <strong>touristes<\/strong>, toucher une cible multinationale voire internationale\u00a0? Cet article vous propose quelques conseils utiles pour une <strong>communication multilingue<\/strong> efficace.<\/p>\n<p style=\"text-align: justify;\">Faire conna\u00eetre une zone g\u00e9ographique est devenu un jeu d\u2019enfants gr\u00e2ce \u00e0 l\u2019explosion d\u2019Internet qui est utilis\u00e9 dans le monde entier. Ce qui s\u2019av\u00e8re en revanche plus compliqu\u00e9, c\u2019est la partie qui consiste \u00e0 s\u00e9duire le touriste potentiel. Quels<strong> supports<\/strong> utiliser\u00a0? Quelles sont les <strong>tournures de phrase<\/strong> qui parleront le plus aux nationalit\u00e9s \u00e0 conqu\u00e9rir\u00a0? Quels sont les <strong>pi\u00e8ges \u00e0 \u00e9viter<\/strong>\u00a0?<\/p>\n<p style=\"text-align: justify;\">Notre service de <strong><a href=\"https:\/\/www.smglanguages.com\/services-traduction\/tourisme\/?lang=fr\">traduction touristique<\/a><\/strong> s\u2019adresse \u00e0 tout organisme souhaitant promouvoir une ville, une r\u00e9gion, un parc naturel, mais s\u2019adresse \u00e9galement aux <strong>mus\u00e9es<\/strong>, aux <strong>parcs d\u2019attraction<\/strong>, aux <strong>offices de tourisme<\/strong>&#8230; Le secteur du voyage, de l\u2019h\u00f4tellerie, de la restauration recouvre de nombreux aspects et doit proc\u00e9der \u00e0 la traduction d\u2019une vari\u00e9t\u00e9 de documents.<\/p>\n<p style=\"text-align: justify;\">En effet, nous traduisons r\u00e9guli\u00e8rement pour des <strong>r\u00e9gions<\/strong> qui souhaitent promouvoir des activit\u00e9s, concerts, festivals programm\u00e9s dans la zone g\u00e9ographique en question. Gr\u00e2ce \u00e0 une <strong>parfaite connaissance<\/strong> de la langue \u00e0 partir de laquelle nous traduisons, nous sommes \u00e0 m\u00eame de fournir un document restituant toute l\u2019essence du texte de d\u00e9part. Ce travail n\u00e9cessite d\u2019excellentes comp\u00e9tences en ce qui concerne la <strong>r\u00e9daction marketing<\/strong>\u00a0: chaque membre de notre personnel, parfaitement conscient des exigences que requi\u00e8re la traduction touristique, manie avec beaucoup de talent sa langue maternelle. En effet, la traduction de documents professionnels doit comprendre des figures de style, des m\u00e9taphores ou encore des<strong> expressions idiomatiques <\/strong>qui parleront aux touristes que vous souhaitez attirer ainsi que des <strong>adjectifs<\/strong> qui sauront faire mouche.<\/p>\n<p style=\"text-align: justify;\">C\u2019est vrai, la <strong>traduction touristique <\/strong>s\u2019ins\u00e8re dans une <strong>strat\u00e9gie marketing<\/strong> et en cela, doit tenir compte de crit\u00e8res multiculturels. En effet, on ne traduit pas des mots mais bien une culture\u00a0: lors de la traduction de ce type de documents, il est n\u00e9cessaire d\u2019adapter ce type de document au pays que vous ciblez, c\u2019est ce que l\u2019on appelle la <strong><a href=\"https:\/\/www.smglanguages.com\/comment-soigner-sa-communication-a-linternational\/?lang=fr\">localisation<\/a><\/strong>. Ce travail implique une connaissance approfondie de l\u2019Histoire, de la g\u00e9ographie du lieu, mais \u00e9galement des <strong>sp\u00e9cialit\u00e9s culinaires<\/strong> et oenogastronomiques, en passant par l\u2019art, la musique\u2026<\/p>\n<p style=\"text-align: justify;\">La <strong>traduction touristique<\/strong> recouvre \u00e9galement un autre aspect plus pragmatique\u00a0: c\u2019est le cas notamment de la traduction d\u2019informations pratiques relatives au logement, aux services de transport ainsi qu\u2019\u00e0 la signal\u00e9tique\u2026 Ce travail n\u00e9cessite d\u2019\u00eatre en possession d\u2019une <strong>connaissance concr\u00e8te<\/strong> des r\u00e9alit\u00e9s propres \u00e0 chaque espace g\u00e9ographique et de garder \u00e0 l\u2019esprit la fonction de ce type de documents. Le lecteur s\u2019attend \u00e0 lire un document clair et pr\u00e9cis capable de r\u00e9pondre \u00e0 ses attentes les plus fondamentales.<\/p>\n<p style=\"text-align: justify;\">Enfin, notre \u00e9quipe fait preuve d\u2019une grande <strong>flexibilit\u00e9<\/strong> pour vous permettre de mettre \u00e0 jour votre documentation multilingue dans les plus brefs d\u00e9lais. En effet, nous utilisons des bases de donn\u00e9es contenant les traductions pass\u00e9es r\u00e9alis\u00e9es pour votre organisme, ce mode de fonctionnement assure une grande rapidit\u00e9 et une <strong>uniformit\u00e9 terminologique<\/strong> impeccable\u00a0: les passages d\u00e9j\u00e0 traduits sont relus et r\u00e9utilis\u00e9s pour votre nouvelle documentation, tout en restant fid\u00e8les aux termes pr\u00e9c\u00e9demment traduits.<\/p>\n<p style=\"text-align: justify;\">Pour obtenir une traduction de qualit\u00e9, il s\u2019agit de trouver le ton et les mots justes qui sauront plaire votre public cible. Vous pouvez d\u00e9poser votre demande de devis en cliquant sur ce <a href=\"https:\/\/www.smglanguages.com\/demander-un-devis\/?lang=fr\">lien<\/a>, nous vous r\u00e9pondrons le plus rapidement possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est vrai, l\u2019\u00e9t\u00e9 est sur le point de se terminer mais certains touristes pr\u00e9f\u00e8rent passer leurs vacances dans la fra\u00eecheur<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[240,231,229,230],"class_list":["post-35138","post","type-post","status-publish","format-standard","hentry","category-non-classifiee","tag-communication","tag-internationalisation","tag-langue","tag-traduction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tourisme : l\u2019importance d\u2019une bonne traduction - 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