{"id":35203,"date":"2017-02-16T00:00:00","date_gmt":"2017-02-16T00:00:00","guid":{"rendered":"https:\/\/www.smglanguages.com\/blog-it\/unkategorisiert\/comment-soigner-sa-communication-a-linternational"},"modified":"2025-07-28T14:17:51","modified_gmt":"2025-07-28T12:17:51","slug":"comment-soigner-sa-communication-a-linternational","status":"publish","type":"post","link":"https:\/\/www.smglanguages.com\/fr\/comment-soigner-sa-communication-a-linternational\/","title":{"rendered":"Comment soigner sa communication \u00e0 l\u2019international ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Dans le contexte actuel de crise financi\u00e8re, de nombreuses PME ont recours \u00e0 une <strong>strat\u00e9gie d\u2019internationalisation<\/strong> inefficace\u00a0: la standardisation. Cet article vous fournira quelques <strong>conseils utiles <\/strong>et vous pr\u00e9sentera les services <a href=\"https:\/\/www.smglanguages.com\/?lang=fr\">SMG Languages<\/a> en termes de communication internationale.<\/p>\n<p style=\"text-align: justify;\"><strong>Quelques chiffres<\/strong><\/p>\n<p style=\"text-align: justify;\">Saviez-vous que seulement 13\u00a0% des managers ont un profil <strong>interculturel <\/strong>efficace et saviez-vous encore que 49\u00a0% des salari\u00e9s se sentent mal \u00e0 l\u2019aise en termes d\u2019internationalisation en raison de leurs lacunes en anglais. Si ces lignes vous parlent et que vous vous identifiez \u00e0 ces personnes, ne vous en faites pas\u00a0: nos sp\u00e9cialistes de la <strong>communication<\/strong> vous accompagneront dans votre processus d\u2019internationalisation.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Alors quels sont les documents qui n\u00e9cessitent une attention particuli\u00e8re\u00a0?<\/span><\/p>\n<p style=\"text-align: justify;\">Commen\u00e7ons avec la <strong>plaquette de l\u2019entreprise<\/strong> qui constitue votre carte de visite, la premi\u00e8re chose que verront vos <strong>clients \u00e9trangers potentiels<\/strong>, il est donc important de faire mouche le plus t\u00f4t possible et de ne pas commettre d\u2019<a href=\"https:\/\/www.smglanguages.com\/pourquoi-les-erreurs-de-traduction-peuvent-vous-couter-tres-cher\/?lang=fr\">erreurs culturelles<\/a>. La traduction de ce document doit \u00eatre synth\u00e9tique et pertinente, il est donc primordial de savoir choisir les bons mots. Par ailleurs, il doit servir \u00e0 vous diff\u00e9rencier des autres entreprises, \u00e0 prouver votre <strong>avantage concurrentiel<\/strong>, c\u2019est pour cette raison qu\u2019il est primordial de r\u00e9aliser une \u00e9tude de march\u00e9 pour observer les tendances de cette r\u00e9gion. En ce qui concerne la forme de ce support de communication, les \u00e9l\u00e9ments graphiques doivent \u00eatre rigoureusement \u00e9tudi\u00e9s, la <strong>signification des couleurs et symboles<\/strong> n\u2019est pas universelle\u00a0!<\/p>\n<p style=\"text-align: justify;\">Qu\u2019en est-il du <strong>catalogue produits<\/strong>\u00a0? Ce document vise \u00e0 pr\u00e9senter les caract\u00e9ristiques techniques et commerciales\u00a0; il est pr\u00e9f\u00e9rable de faire traduire ce type de documents par des professionnels disposant d\u2019une <strong>parfaite ma\u00eetrise<\/strong> de la langue et du secteur de travail afin d\u2019\u00e9viter des traductions litt\u00e9rales qui donneraient lieu \u00e0 de r\u00e9elles incompr\u00e9hensions. La <a href=\"https:\/\/www.smglanguages.com\/services-traduction\/service-traductions-techniques\/?lang=fr\">traduction technique<\/a> impose \u00e9galement d\u2019adapter le niveau de langue en fonction du niveau de compr\u00e9hension du public cible\u00a0: s\u2019agit-il de personnes en contact quotidien avec cette terminologie, est-il n\u00e9cessaire de la vulgariser\u00a0? Ce sont toutes ces questions qui d\u00e9terminent la <strong>r\u00e9ussite d&rsquo;un produit<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Pour s\u2019implanter dans un nouveau pays, plusieurs <strong>canaux de diffusion <\/strong>notamment mis en place par la <strong>presse \u00e9trang\u00e8re<\/strong>, permettent \u00e0 une entreprise de faire parler d\u2019elle tel que l\u2019achat d\u2019<strong>espaces publicitaires<\/strong>. La r\u00e9daction des articles publi\u00e9s dans ces revues, journaux, magazines ne doit pas \u00eatre prise \u00e0 la l\u00e9g\u00e8re en ce que de nombreuses personnes liront vos productions\u00a0: SMG Languages vous offre des services de traduction publicitaire effectu\u00e9s par des professionnels de la r\u00e9daction publicitaire et conformes au ton de la revue.<\/p>\n<p style=\"text-align: justify;\">Les <strong>relations publiques<\/strong> sont particuli\u00e8rement importantes pour se faire conna\u00eetre. Par exemple, l\u2019\u00e9laboration d\u2019un <strong><a href=\"https:\/\/www.smglanguages.com\/go-global-2\/bureau-de-presse-a-letranger\/?lang=fr\">communiqu\u00e9 de presse<\/a><\/strong> permet \u00e0 votre entreprise de faire conna\u00eetre un \u00e9v\u00e9nement, le lancement d\u2019un produit, d\u2019une marque\u00a0; vous pouvez ajouter \u00e0 ce document le <strong>dossier de presse<\/strong> pr\u00e9sentant aux journalistes votre entreprise dans son ensemble. Pour \u00eatre efficaces, ces documents doivent \u00eatre synth\u00e9tiques, faciles \u00e0 lire\u2026, ces r\u00e8gles de r\u00e9daction que nous appliquons lors du processus de traduction de tels documents.<\/p>\n<p style=\"text-align: justify;\">Par ailleurs, l\u2019expression \u00ab\u00a0communiqu\u00e9 de presse\u00a0\u00bb d\u00e9signe \u00e9galement la publication d\u2019articles en lignes utiles pour conf\u00e9rer \u00e0 votre site internet un <strong>bon r\u00e9f\u00e9rencement web sur les moteurs de recherche<\/strong>\u00a0: nos sp\u00e9cialistes <strong>SEO<\/strong> effectuent dans ce cas des analyses sur les mots-cl\u00e9s les plus utilis\u00e9s dans la r\u00e9gion cible pour ensuite les ins\u00e9rer dans l\u2019article et susciter un plus grand nombre de visites sur votre site internet.<\/p>\n<p style=\"text-align: justify;\">SMG Languages fait bien plus que traduire, notre soci\u00e9t\u00e9 adapte, localise vos documents afin d\u2019affirmer votre pr\u00e9sence sur les march\u00e9s \u00e9trangers\u00a0! Nous restons \u00e0 votre enti\u00e8re disposition pour toute demande, n\u2019h\u00e9sitez pas \u00e0 nous <a href=\"https:\/\/www.smglanguages.com\/entreprise\/sieges-internationaux\/?lang=fr\">contacter<\/a> l\u2019un de nos bureaux internationaux.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Dans le contexte actuel de crise financi\u00e8re, de nombreuses PME ont recours \u00e0 une strat\u00e9gie d\u2019internationalisation inefficace\u00a0: la standardisation. Cet<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[240,231,229,230],"class_list":["post-35203","post","type-post","status-publish","format-standard","hentry","category-non-classifiee","tag-communication","tag-internationalisation","tag-langue","tag-traduction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment soigner sa communication \u00e0 l\u2019international ? - SMG Languages<\/title>\n<meta name=\"description\" content=\"Cet article vous fournira quelques conseils utiles et vous pr\u00e9sentera les services SMG Languages en termes de communication internationale\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smglanguages.com\/fr\/comment-soigner-sa-communication-a-linternational\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment soigner sa communication \u00e0 l\u2019international ? 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