{"id":35562,"date":"2017-02-16T00:00:00","date_gmt":"2017-02-16T00:00:00","guid":{"rendered":"https:\/\/www.smglanguages.com\/blog-it\/unkategorisiert\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue"},"modified":"2025-05-06T13:04:44","modified_gmt":"2025-05-06T13:04:44","slug":"lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue","status":"publish","type":"post","link":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/","title":{"rendered":"Lorsque la cosm\u00e9tique se met au masculin"},"content":{"rendered":"

L\u2019attention port\u00e9e au soin<\/strong> et \u00e0 la beaut\u00e9 du corps<\/strong> remonte aux origines de l\u2019Histoire. En effet, d\u00e8s l\u2019aube de leur existence, les premi\u00e8res populations civilis\u00e9es d\u00e9couvrirent dans le go\u00fbt esth\u00e9tique<\/strong> une v\u00e9ritable vertu sociale, au point de d\u00e9finir un id\u00e9al canonique \u00e0 respecter rigoureusement, pouvant m\u00eame \u00eatre la source de r\u00e9ussite ou d\u2019\u00e9chec d\u2019actions diplomatiques et politiques. Prenons tout d\u2019abord l\u2019exemple du mod\u00e8le classique grec, qui reconnaissait dans la perfection physique l\u2019harmonie de la cr\u00e9ation et de l\u2019\u00eatre humain, et en cela le reflet de l\u2019\u00e9thique et du savoir, tr\u00e8s proche du \u00ab\u00a0mens sana in corpore sano<\/i>\u00a0\u00bb latin. On peut \u00e9galement prendre l\u2019exemple de ces personnalit\u00e9s historiques au charme ravissant telles que Cl\u00e9op\u00e2tre, Madame de Pompadour ou encore Mata Hari.<\/p>\n

Ainsi, la cosm\u00e9tique<\/strong> appara\u00eet avant tout comme un moyen de faire triompher la beaut\u00e9 et d\u2019afficher une sant\u00e9<\/strong> \u00e9panouie, un moyen qui exploite cette pratique tr\u00e8s f\u00e9minine de se maquiller le visage et d\u2019utiliser des cr\u00e8mes et des pommades pour retrouver l\u2019\u00e9clat d\u2019une jeunesse \u00e9ternelle. Cependant, l\u2019\u00eatre humain \u00e9tant en constante \u00e9volution et les m\u00e9dias ne cessant de renvoyer une image d\u2019acteurs ou de personnalit\u00e9s du spectacle parfaite \u00e0 toute \u00e9preuve. C\u2019est surtout gr\u00e2ce \u00e0 la rupture de nombreux tabous sociaux suite au ph\u00e9nom\u00e8ne m\u00e9trosexuel<\/i>, l\u2019univers de la cosm\u00e9tique a r\u00e9cemment ouvert ses portes au monde masculin et \u00e9largi son offre \u00e0 un public jusque l\u00e0 encore inconnu. Les chiffres en termes d\u2019affluence masculine \u00e0 l\u2019occasion de manifestations, d\u2019\u00e9v\u00e9nements et de salons dans ce secteur confirment les faits. Parmi ces diff\u00e9rents \u00e9v\u00e9nements, on peut citer le salon \u00ab\u00a0In-Cosmetics<\/a>\u00a0\u00bb qui s’est tenu \u00e0 Hambourg du 1er au 3\u00a0avril\u00a02014.<\/p>\n

D\u2019un c\u00f4t\u00e9, les soci\u00e9t\u00e9s de cosm\u00e9tique<\/b> se sont finalement tourn\u00e9es sans difficult\u00e9 vers la cr\u00e9ation de toute une gamme de produits con\u00e7us exclusivement pour les hommes, en alliant la recherche scientifique sur des substances et des parfums adapt\u00e9s aux peaux et aux go\u00fbts de ces messieurs \u00e0 des accroches autant banales qu\u2019efficaces telles que \u00ab\u00a0For men\u00a0\u00bb<\/i><\/b> ou \u00ab\u00a0Homme\u00a0\u00bb<\/i><\/b> accol\u00e9es \u00e0 la marque du produit. Mais, d\u2019un autre c\u00f4t\u00e9, c\u2019est avec une certaine pr\u00e9pond\u00e9rance que s\u2019est pos\u00e9e la question de savoir comment conqu\u00e9rir ce nouveau type de client\u00e8le aux go\u00fbts et exigences assur\u00e9ment diff\u00e9rents de ceux de la femme, d\u00e9j\u00e0 sensibilis\u00e9e et avertie dans ce domaine. Pour parvenir \u00e0 \u00e9veiller un int\u00e9r\u00eat d\u2019abord visuel, il faut non seulement une certaine pr\u00e9cision chromatique et un type de packaging<\/a> bien d\u00e9fini, mais il faut \u00e9galement faire appel \u00e0 des choix publicitaires percutants, capables de parler un m\u00eame langage<\/b> masculin et de le toucher au plus profond de son \u00eatre.<\/p>\n

De fait, les adeptes de la cosm\u00e9tique sont mis \u00e0 l\u2019\u00e9preuve en permanence. La publicit\u00e9, \u00e9l\u00e9ment fondamental du commerce, cherche \u00e0 imposer un produit, voire m\u00eame \u00e0 convaincre de sa n\u00e9cessit\u00e9, d\u2019abord \u00e0 partir d\u2019un texte int\u00e9grant un autre texte, qui composent le message\u00a0<\/b>: les images, les protagonistes, les phrases, le placement des mots, le style\u00a0: tout est analys\u00e9 de mani\u00e8re d\u00e9taill\u00e9e afin d\u2019offrir au public masculin une exp\u00e9rience qui soit d\u2019abord comprise par lui. Ce que recherche normalement un esprit masculin n\u2019est certes pas la d\u00e9licatesse, la gr\u00e2ce et la beaut\u00e9 sublim\u00e9e, mais quelque chose qui pr\u00e9serve, voire m\u00eame qui amplifie l\u2019id\u00e9e de force, de masculinit\u00e9, de prestance juv\u00e9nile, de beaut\u00e9 authentique et non superficielle, quelque chose sp\u00e9cialement pens\u00e9 pour lui dans chaque d\u00e9tail. Et, si possible, qui n\u2019en vienne pas \u00e0 usurper la beaut\u00e9 de sa fianc\u00e9e, sa femme, sa m\u00e8re ou sa s\u0153ur.<\/p>\n

Derri\u00e8re ce qui peut sembler \u00eatre une simple op\u00e9ration de marketing, il existe en r\u00e9alit\u00e9 une \u00e9tude approfondie sur la terminologie<\/b><\/a> et sur les op\u00e9rations linguistiques \u00e0 effectuer lorsque le destinataire est un homme. En plus d\u2019un glossaire cosm\u00e9tique abondant, pouvant alt\u00e9rer celui-ci par le simple ajout de certains termes de base, de nombreux n\u00e9ologismes ad hoc<\/i> sont cr\u00e9\u00e9s et visent \u00e0 allier l\u2019effet et la fonction cl\u00e9s d\u2019un produit sp\u00e9cifique \u00e0 ce d\u00e9sir de reconqu\u00eate masculine. Dans le monde anglophone, les termes guy-liner<\/i><\/b>, guy-lashes<\/i><\/b> et manscara<\/i><\/b> repr\u00e9sentent les trois mots principaux form\u00e9s pr\u00e9cis\u00e9ment pour traduire des substantifs si f\u00e9minins comme eye-liner<\/i><\/b>, eye-lashes<\/i><\/b> et mascara<\/i><\/b>. Sans parler de disguys<\/i><\/b>, terme issu de son homophone courant disguise<\/i><\/b> et parfois employ\u00e9 dans le jargon cosm\u00e9tique pour d\u00e9finir le fait pour un homme de recourir au maquillage.<\/p>\n

Il semblerait que la cr\u00e9ativit\u00e9 et le talent des personnes de la profession ne vont pas s\u2019arr\u00eater l\u00e0. Enfin, pour le dire plus simplement, le maquillage pour homme existe bel et bien. Et il a bien l\u2019intention de faire parler de lui.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019attention port\u00e9e au soin et \u00e0 la beaut\u00e9 du corps remonte aux origines de l\u2019Histoire. En effet, d\u00e8s l\u2019aube de<\/p>\n","protected":false},"author":2,"featured_media":35563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[258],"tags":[229,230],"class_list":["post-35562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smg-cosmetics-fr","tag-langue","tag-traduction"],"acf":[],"yoast_head":"\nLorsque la cosm\u00e9tique se met au masculin - SMG Languages<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 la rupture de nombreux tabous sociaux suite au ph\u00e9nom\u00e8ne m\u00e9trosexuel, l\u2019univers de la cosm\u00e9tique a r\u00e9cemment ouvert ses portes au monde masculin\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lorsque la cosm\u00e9tique se met au masculin - SMG Languages\" \/>\n<meta property=\"og:description\" content=\"Gr\u00e2ce \u00e0 la rupture de nombreux tabous sociaux suite au ph\u00e9nom\u00e8ne m\u00e9trosexuel, l\u2019univers de la cosm\u00e9tique a r\u00e9cemment ouvert ses portes au monde masculin\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/\" \/>\n<meta property=\"og:site_name\" content=\"SMG Languages\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/it-it.facebook.com\/smgstudiomorettogroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-16T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-06T13:04:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"882\" \/>\n\t<meta property=\"og:image:height\" content=\"546\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SMG\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"SMG\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/\"},\"author\":{\"name\":\"SMG\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#\/schema\/person\/22a6ccf4d221a12d6baf3e0f90a60ea5\"},\"headline\":\"Lorsque la cosm\u00e9tique se met au masculin\",\"datePublished\":\"2017-02-16T00:00:00+00:00\",\"dateModified\":\"2025-05-06T13:04:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/\"},\"wordCount\":879,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2018\/05\/cosmetiques-men.bmp\",\"keywords\":[\"Langue\",\"Traduction\"],\"articleSection\":[\"SMG Cosmetics @fr\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/\",\"url\":\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/\",\"name\":\"Lorsque la cosm\u00e9tique se met au masculin - SMG Languages\",\"isPartOf\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2018\/05\/cosmetiques-men.bmp\",\"datePublished\":\"2017-02-16T00:00:00+00:00\",\"dateModified\":\"2025-05-06T13:04:44+00:00\",\"description\":\"Gr\u00e2ce \u00e0 la rupture de nombreux tabous sociaux suite au ph\u00e9nom\u00e8ne m\u00e9trosexuel, l\u2019univers de la cosm\u00e9tique a r\u00e9cemment ouvert ses portes au monde masculin\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#primaryimage\",\"url\":\"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2018\/05\/cosmetiques-men.bmp\",\"contentUrl\":\"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2018\/05\/cosmetiques-men.bmp\",\"width\":700,\"height\":180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smglanguages.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SMG @fr\",\"item\":\"https:\/\/www.smglanguages.com\/category\/smg-fr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SMG Cosmetics @fr\",\"item\":\"https:\/\/www.smglanguages.com\/fr\/category\/smg-fr\/smg-cosmetics-fr\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Lorsque la cosm\u00e9tique se met au masculin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#website\",\"url\":\"https:\/\/www.smglanguages.com\/fr\/\",\"name\":\"SMG Languages\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#organization\"},\"alternateName\":\"Studio Moretto Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smglanguages.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#organization\",\"name\":\"Studio Moretto Group\",\"alternateName\":\"SMG Languages\",\"url\":\"https:\/\/www.smglanguages.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png\",\"contentUrl\":\"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png\",\"width\":882,\"height\":546,\"caption\":\"Studio Moretto Group\"},\"image\":{\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/it-it.facebook.com\/smgstudiomorettogroup\/\",\"https:\/\/it.linkedin.com\/company\/studio-moretto-group-srl\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.smglanguages.com\/fr\/#\/schema\/person\/22a6ccf4d221a12d6baf3e0f90a60ea5\",\"name\":\"SMG\",\"url\":\"https:\/\/www.smglanguages.com\/fr\/author\/luca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lorsque la cosm\u00e9tique se met au masculin - SMG Languages","description":"Gr\u00e2ce \u00e0 la rupture de nombreux tabous sociaux suite au ph\u00e9nom\u00e8ne m\u00e9trosexuel, l\u2019univers de la cosm\u00e9tique a r\u00e9cemment ouvert ses portes au monde masculin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/","og_locale":"fr_FR","og_type":"article","og_title":"Lorsque la cosm\u00e9tique se met au masculin - SMG Languages","og_description":"Gr\u00e2ce \u00e0 la rupture de nombreux tabous sociaux suite au ph\u00e9nom\u00e8ne m\u00e9trosexuel, l\u2019univers de la cosm\u00e9tique a r\u00e9cemment ouvert ses portes au monde masculin","og_url":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/","og_site_name":"SMG Languages","article_publisher":"https:\/\/it-it.facebook.com\/smgstudiomorettogroup\/","article_published_time":"2017-02-16T00:00:00+00:00","article_modified_time":"2025-05-06T13:04:44+00:00","og_image":[{"width":882,"height":546,"url":"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png","type":"image\/png"}],"author":"SMG","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"SMG","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#article","isPartOf":{"@id":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/"},"author":{"name":"SMG","@id":"https:\/\/www.smglanguages.com\/fr\/#\/schema\/person\/22a6ccf4d221a12d6baf3e0f90a60ea5"},"headline":"Lorsque la cosm\u00e9tique se met au masculin","datePublished":"2017-02-16T00:00:00+00:00","dateModified":"2025-05-06T13:04:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/"},"wordCount":879,"commentCount":0,"publisher":{"@id":"https:\/\/www.smglanguages.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2018\/05\/cosmetiques-men.bmp","keywords":["Langue","Traduction"],"articleSection":["SMG Cosmetics @fr"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/","url":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/","name":"Lorsque la cosm\u00e9tique se met au masculin - SMG Languages","isPartOf":{"@id":"https:\/\/www.smglanguages.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#primaryimage"},"image":{"@id":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2018\/05\/cosmetiques-men.bmp","datePublished":"2017-02-16T00:00:00+00:00","dateModified":"2025-05-06T13:04:44+00:00","description":"Gr\u00e2ce \u00e0 la rupture de nombreux tabous sociaux suite au ph\u00e9nom\u00e8ne m\u00e9trosexuel, l\u2019univers de la cosm\u00e9tique a r\u00e9cemment ouvert ses portes au monde masculin","breadcrumb":{"@id":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#primaryimage","url":"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2018\/05\/cosmetiques-men.bmp","contentUrl":"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2018\/05\/cosmetiques-men.bmp","width":700,"height":180},{"@type":"BreadcrumbList","@id":"https:\/\/www.smglanguages.com\/fr\/lorsque-la-cosmetique-se-met-au-masculin-les-ficelles-de-la-langue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smglanguages.com\/fr\/"},{"@type":"ListItem","position":2,"name":"SMG @fr","item":"https:\/\/www.smglanguages.com\/category\/smg-fr\/"},{"@type":"ListItem","position":3,"name":"SMG Cosmetics @fr","item":"https:\/\/www.smglanguages.com\/fr\/category\/smg-fr\/smg-cosmetics-fr\/"},{"@type":"ListItem","position":4,"name":"Lorsque la cosm\u00e9tique se met au masculin"}]},{"@type":"WebSite","@id":"https:\/\/www.smglanguages.com\/fr\/#website","url":"https:\/\/www.smglanguages.com\/fr\/","name":"SMG Languages","description":"","publisher":{"@id":"https:\/\/www.smglanguages.com\/fr\/#organization"},"alternateName":"Studio Moretto Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smglanguages.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.smglanguages.com\/fr\/#organization","name":"Studio Moretto Group","alternateName":"SMG Languages","url":"https:\/\/www.smglanguages.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.smglanguages.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png","contentUrl":"https:\/\/www.smglanguages.com\/wp-content\/uploads\/2022\/09\/Logo-SMG.png","width":882,"height":546,"caption":"Studio Moretto Group"},"image":{"@id":"https:\/\/www.smglanguages.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/it-it.facebook.com\/smgstudiomorettogroup\/","https:\/\/it.linkedin.com\/company\/studio-moretto-group-srl"]},{"@type":"Person","@id":"https:\/\/www.smglanguages.com\/fr\/#\/schema\/person\/22a6ccf4d221a12d6baf3e0f90a60ea5","name":"SMG","url":"https:\/\/www.smglanguages.com\/fr\/author\/luca\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/posts\/35562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/comments?post=35562"}],"version-history":[{"count":0,"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/posts\/35562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/media\/35563"}],"wp:attachment":[{"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/media?parent=35562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/categories?post=35562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smglanguages.com\/fr\/wp-json\/wp\/v2\/tags?post=35562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}