{"id":36579,"date":"2017-02-16T00:00:00","date_gmt":"2017-02-16T00:00:00","guid":{"rendered":"https:\/\/www.smglanguages.com\/blog-it\/unkategorisiert\/quest-ce-que-le-seo-et-pourquoi-faut-il-sy-interesser-lors-dune-publication-sur-internet"},"modified":"2025-05-29T17:58:33","modified_gmt":"2025-05-29T15:58:33","slug":"quest-ce-que-le-seo-et-pourquoi-faut-il-sy-interesser-lors-dune-publication-sur-internet","status":"publish","type":"post","link":"https:\/\/www.smglanguages.com\/fr\/quest-ce-que-le-seo-et-pourquoi-faut-il-sy-interesser-lors-dune-publication-sur-internet\/","title":{"rendered":"Qu\u2019est-ce que le SEO et pourquoi faut-il s\u2019y int\u00e9resser lors d\u2019une publication sur internet ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Nous l\u2019avons d\u00e9j\u00e0 \u00e9voqu\u00e9 dans ce <a title=\"Optimiser sa pr\u00e9sence sur le Web\" href=\"https:\/\/www.smglanguages.com\/optimiser-sa-presence-sur-le-web\/?lang=fr\" target=\"_blank\" rel=\"noopener\">blog<\/a>, et vous en avez certainement d\u00e9j\u00e0 entendu parler des milliers de fois\u00a0: Internet et les outils sociaux virtuels sont <strong>l\u2019avenir proche du marketing<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Au sein de cet univers, de nouveaux termes sont apparus, parmi lesquels le SEO (<em>Search Engine Optimization<\/em>).<\/p>\n<p style=\"text-align: justify;\">SEO signifie <strong>optimisation pour les moteurs de recherche<\/strong> et consiste en un ensemble de techniques visant \u00e0 am\u00e9liorer notre positionnement dans les r\u00e9sultats de recherche sur Internet. En d\u2019autres termes, il s\u2019agit de faire en sorte que <strong>Google <\/strong>(et autres moteurs de recherche comme <strong>Yahoo<\/strong>, <strong>Bing<\/strong>, etc.) affiche notre page web parmi les premiers r\u00e9sultats \u00e0 chaque fois qu\u2019un internaute recherche nos services.<\/p>\n<p style=\"text-align: justify;\">Ce qui est int\u00e9ressant, c\u2019est que la plupart des techniques sont li\u00e9es \u00e0 la <strong>r\u00e9daction des textes publi\u00e9s<\/strong> sur les m\u00e9dias sociaux (page web, blogs, r\u00e9seaux sociaux). Par exemple, notre texte doit comporter un certain nombre de <strong>mots-cl\u00e9s<\/strong>, <strong>titres<\/strong> et <strong>en-t\u00eate<\/strong> sp\u00e9cifiquement \u00e9tudi\u00e9s pour \u00eatre reconnus facilement ainsi que du <strong>contenu organis\u00e9<\/strong>, <strong>original<\/strong> et <strong>unique<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Il est important de prendre conscience que cette strat\u00e9gie doit \u00eatre faite dans chaque langue, en r\u00e9fl\u00e9chissant aux mots-cl\u00e9s, au contenu ainsi qu\u2019aux autres caract\u00e9ristiques qui <strong>varieront selon la langue ou la r\u00e9gion cibl\u00e9e<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Ceci \u00e9tant dit, nous souhaitons vous pr\u00e9senter notre service de <a title=\"Traduction optimis\u00e9e SEO\" href=\"https:\/\/www.smglanguages.com\/traduction-seo-un-nouveau-service-en-plein-essor\/?lang=fr\" target=\"_blank\" rel=\"noopener\"><strong>traduction SEO<\/strong><\/a>\u00a0: plus qu\u2019une simple traduction, la traduction SEO s\u2019apparente \u00e0 un <strong>planning strat\u00e9gique<\/strong> r\u00e9alis\u00e9 conjointement avec le client afin de mieux comprendre ses exigences, son secteur et son public cible.<\/p>\n<p style=\"text-align: justify;\">Ainsi, SMG devient un partenaire strat\u00e9gique essentiel pour l\u2019internationalisation de votre activit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous l\u2019avons d\u00e9j\u00e0 \u00e9voqu\u00e9 dans ce blog, et vous en avez certainement d\u00e9j\u00e0 entendu parler des milliers de fois\u00a0: Internet<\/p>\n","protected":false},"author":2,"featured_media":36580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[250,233],"tags":[240,237,238,239,230],"class_list":["post-36579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marches-internationaux","category-smg-sci-tech-fr","tag-communication","tag-referencement","tag-seo-fr","tag-seo-google","tag-traduction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u2019est-ce que le SEO et pourquoi faut-il s\u2019y int\u00e9resser lors d\u2019une publication sur internet ? 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