Multilingual SEM and Google Ads campaigns
Expand your SEM strategy to reach an international audience
Search Engine Marketing (SEM) is a digital marketing strategy designed to promote a website and maximize paid traffic from interested users through advertising campaigns and pay-per-click (PPC) ads.
Don’t rely on the automatic translation of your ads provided by search engines: having your ad copy translated by native-speaking SEM specialists is the most effective way to increase conversions online and make an impact on international target audiences!
SEM services offered by SMG Languages
- Full management of foreign-language Google Ads campaigns
We attract international customers to your website through Google Search by organizing and managing pay-per-click campaigns within your agreed budget. We analyze any campaigns already active in your domestic market and carry out country-specific keyword research for the target market. Finally, we write customized, localized ad copy.
- Keyword research for foreign-language Google Ads campaigns managed independently by the client
We can also simply provide linguistic support to your in-house marketing department in more than 160 languages, including Italian, English, Spanish, French, German, and Russian. In practice, we analyze the local market, benchmark competitors, and identify the keywords best suited to your business objectives.
- Comprehensive management and linguistic support for campaigns on Facebook, LinkedIn, Instagram, X and other social platforms
This service can form part of a broader multilingual communication strategy for social media. Our team also provides specialized support specifically for social media. Click the link below for more details.
Learn more about translations for social mediaIs an SEM strategy enough to increase my website's visibility abroad?
Generally speaking, it is advisable to integrate an SEM strategy with Search Engine Optimization (SEO), i.e. the organic (unpaid) optimization of website content for search engines. SEO can therefore also increase traffic from organic searches and improve the relevance of content for the selected keywords.
To learn more about the similarities and differences between these two strategies, take a look at our recent article!
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