Developing multilingual websites

We help communication agencies and businesses develop multilingual websites

SMG Languages has an IT and Web Department that has worked alongside the Language Department since 2012 on projects involving international customer relations and multilingual web content. We have developed websites and web platforms designed to engage international audiences, provide targeted recommendations for products and ideas, manage information and organise customer relationship processes across economic and cultural contexts that differ from those of our clients.

This extensive experience has enabled our company to specialise in web development, with a particular focus on the technical and practical issues that arise when operating internationally and managing data and systems designed according to different conventions. SMG’s strength therefore lies in our experience in creating IT and web systems for managing user and customer relationships, multilingual content and workflows in multicultural environments.

Our web service focuses on the development of:

• Multilingual websites, portals and individual web pages (landing pages and social media pages) designed to meet the specific technical and cultural requirements of international audiences and integrate with clients’ existing systems.
• Integration of corporate websites, social media and other relevant information flows.
• Solutions for promoting web content using SEO techniques, with copy tailored to the logic of search engines used in the target country, or SEM techniques such as Google Ads campaigns, depending on the country and context.
• Systems for managing business relationships, from prospecting and sales to after-sales service and customer retention.
• Applications for translating large volumes of content in real time, such as internal communications and data from customers, sales teams or operational environments.
• Systems for retrieving and managing international information, including platforms for the targeted collection, translation, evaluation, organisation and dissemination of information.

Creation of a landing page in a foreign language

INCREASING ORDERS WITHOUT LEAVING THE OFFICE

A landing page is a web page designed and optimized using SEO techniques with the aim of promoting a particular service/product.
This instrument aims to attract the largest number of visitors possible, usually inviting them to perform actions (call to action) such as filling out a request for information or a quote, in order to increase the rate of conversion of visits into actual customers: the best method of successful marketing without leaving the office.