Frankfurt is the biggest city in the region of Hesse located in the heart of Germany. With over two thousand inhabitants, it is the fifth most populated city in the country, preceded only by Berlin (the capital), Hamburg, Munich and Cologne..
One of the most important German cities since the Middle Ages, today Frankfurt still remains an important centre for European economy. BCE- the European Central Bank has its headquarters here as well as the most important German credit institutes such as the German Federal Bank, the Commerzbank and KfW – Kreditanstalt für Wiederaufbau (Reconstruction Credit Institute).
Frankfurt also hosts numerous businesses operating in different sectors (food, automotive, pharmaceutical, transport, telecommunications, videogames) which make the city a large industrial centre able to provide work for over a million people.
The ISH Fair
The ISH fair is the world’s leading exhibition fair for water systems and renewable energy.
This exhibition has been synonymous with innovation and success for over fifty years. For five days numerous engineers, architects, suppliers and many other sector experts visit the large exhibition centre to discover new solutions and cutting-edge technology. Over 2300 exhibitors coming from all over the world present and promote a vast range of products which include everything from bathroom equipment to heating and air conditioning systems and renewable energy.
The 2013 edition of ISH was split into two macro-themes: renewable energy and water. ISH Energy is dedicated to products and new technology in the heating, ventilation and air conditioning sectors with particular emphasis on the use of renewable energy, such as solar or geothermal energy. The ISH Water section gave visitors a chance to explore products for bathrooms combining modern design with a high level of eco-sustainability. At the same time, ISH Energy, also emphasised energy saving in the ISH water section, highlighting the importance of an informed use of precious resources such as water.
Expansion on the German market
In conjunction with the Berlin office opening, the representatives of the SMG Languages sales department went to Frankfurt to promote the linguistic services offered by the company. Participation in this event was connected with sales expansion on the German market where our company is active and can already boast many clients.
The visit to the fair also allowed linguistic studies in the plumbing and interior design sectors, particularly as regards furnishing and plant design. Since 2001, our company has been constantly developing detailed glossaries to collect all the nomenclature used by the many specialist sectors. Consequently, our translators have large databases at their disposal for when they perform technical translations. They also use professional translation programmes such as Trados 2007 and Across 5.5.