Multilingual copywriting services
Creative writing for advertising and emotive content: our copywriting services
What is multilingual copywriting?
The term “copywriting” generally refers to the writing of texts for advertising and marketing purposes. In particular, this writing service differs from content or web writing because of the persuasive nature of the texts created: they are designed to drive sales rather than entertain or simply provide information.
For example, our team writes advertising and marketing content for:
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Advantages of multilingual copywriting over translation
To promote a product successfully abroad, you need advertising and communication content created directly in the target language, reflecting the cultural background and mindset of the target audience. This is why translation alone is not always enough.
Our multilingual copywriting service, by contrast, is an effective solution because content is written directly by native-speaking copywriters: expert writers who can express concepts naturally in the language of the local target audience for maximum impact.
Of course, advertising content can be adapted to the local culture through high-quality translation, but it will still reflect the structure of the source language to some extent. This is why we consider copywriting a creative solution that can be preferable to translation when the objective is persuasive communication.
Our writing services are trusted by:
Multi-channel copywriting services: the importance of the web
Multilingual copywriting and the web
Multilingual copywriting is not an exclusively web-based service: historically, it has been around since the invention of advertising through traditional (offline) marketing.
More recently, however, copywriting has become especially important online. In 2024, for example, 38.9% of in-store purchase decisions were influenced by digital touchpoints (source: Netcomm Consortium). Over time, copywriting has increasingly integrated with other online activities such as web writing and social media writing, bringing creative writing and dynamic content management together with sales objectives.
The evolution of our services
To better meet companies’ current needs, our copywriting services have evolved as well. The copywriters in our international offices develop multichannel content for clients directly in the target language, including cross-media adaptation, to enhance the customer experience.
This involves using specific editing techniques for social media and new digital channels. For example, website copywriting follows SEO practices to create content optimized for search engine requirements and improve indexing. In other words, this strategy helps our clients’ websites rank more highly for the search terms used by their target audience.
Why we provide copywriting services
Since 1996, SMG has pursued a specific goal: breaking down language barriers and facilitating communication between people.
This is why we are committed to telling our clients’ stories and communicating the value they create, helping them reach new horizons. For over 30 years, our copywriting services have enabled us to pursue this mission for numerous clients worldwide.
Our commitment to clients:
- We tell their stories to the world, bringing the value of their products, services and ideas to life.
- We write, translate and publish content in over 160 languages, making their messages accessible to international audiences.
- Thanks to our global network of linguists, we help clients reach new markets and communicate authentic messages, supporting their success abroad.
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