Go abroad with the right tools
Studio Moretto Group also offers specialised Text Revision & Review, Cultural Adaptation and Optimisation services for companies and advertising agencies.
From outside the industry, translating texts for marketing might seem no different from translating a commercial document, a technical manual and so on; however, in reality, it requires intermediate steps that are not necessary for other types of content.
In this case, we have to consider that advertising texts are produced with precise communication objectives, using specific words and terms that are carefully chosen by the content creators to elicit precise emotions in the recipient of the communication, evoke feelings and are associated with images, concepts and ideas that create or satisfy a specific need in the consumer.
The translator of marketing texts must take all these factors into account and must seek to preserve and adapt them according to the cultural bias of the target audience of the message.
Here are some of the main types of advertising texts:
- Foreign language catalogues
- Localised slogans
- Mailings for use abroad
- Multimedia presentations
- Multilingual websites with SEO-oriented content
“Localisation” is a tool that tailors your communication to the culture and the technology of foreign markets, and requires technical and linguistic expertise and a profound understanding of those markets.
Our worldwide presence ensures that language services are tailored to the individual market you wish to communicate with, because they are offered by people who live and work in those locations.
Our copywriters and native-speaking translators have daily contact with the socio-cultural and linguistic changes taking place in the countries where they live and work. They translate in the fields in which they themselves are experienced both drafting and appropriately adapting advertising texts.
Some of Our Clients
Advertising translations and SEO translation service
Advertising translations for a website optimised on the basis of the analysis of traffic on major search engines.
What is SEO? And what is SEM? What do I have to do to ensure that my customers find and read the content published on my site?
You can find the answers to these questions and many more at the link below!Read More
Special price conditions for Graphic Design Studios and Advertising Agencies
In order to create new synergies and promote the use of our language services on a regular basis, Studio Moretto Group offers special terms for graphic design studios and advertising agencies and guarantees the utmost professionalism in the work we do with our clients.
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