Web writing (content writing) in all languages

Our language services to support businesses and web agencies

Web writing, also known as content writing, is the service of writing texts for websites, blog articles and online newspapers, posts for social media and other content for the web.

In contrast to writing technical texts, for this content editors use creative writing, which is characterised by an attractive and engaging style, as the aim is to entertain and inform readers by conveying value.

Not only web writing and SEO content writing

With strong language and technical skills in its local offices, SMG Languages supports the global strategies of companies, institutions and major international communication agencies, providing content writing services for the web with certified quality, in over 160 languages.

When it comes to online marketing, in addition to web writing, activities such as content management, SEO translation of content and SEM are increasingly important. SMG can build a comprehensive strategy that also integrates these services to manage all aspects of corporate communication.

The importance of professional web writing

Nowadays, we are surrounded by content and, whatever activity we engage in, we are literally inundated with information of all kinds.

It is not easy to disentangle oneself from the maze of the web. There are in fact several elements to take into account when creating and optimising web content for foreign countries, some of them linguistic, others more specifically IT-related.

To achieve the goal, therefore, the best solution is to choose a combination of different services for web content management in foreign languages, such as:

Taken individually, however, these tools are not enough and you need to know how to combine them to best effect.

For example, however accurate, the simple translation of content does not necessarily generate an increase in visits from the foreign target audience. Creating multilingual content aimed at foreign audiences can be a good starting point, but it is not easy, because it might be considered irrelevant and ignored if you are unaware of the detailed needs, customs and habits of the target audience.

This is why our linguistic and socio-cultural knowledge is a decisive added value in our web writing service and in our multilingual SEO translation and content management!

Our writing services have been chosen by:

How do we perform foreign language content writing and SEO web writing services?

Optimising web content in a foreign language requires several preliminary analysis and research activities. Below, we briefly describe some steps in our management process for content writing and SEO web writing services:

1. Strategic web marketing assistance

Our trusted linguists around the world can start by assisting clients in market research and providing translation services. These language services facilitate the client and SMG in defining the strategic plan, which identifies what is to be promoted on the foreign market, how and when.

2. Choice of key words and concepts for the web writing service and web communication

  • Checking keyword popularity and competition in the foreign target market, including through online benchmarking. Specifically, keywords are chosen as follows:
    • What are the key concepts of the product/service?
    • What words/expressions do the reference competitors use?
    • Which words/expressions do potential foreign customers use most when searching online?
  • Selection of strategic keywords for the individual pages of the proprietary website, in foreign languages.
  • Localisation of web content, aimed at identifying the most specific language to ensure better positioning in particular geographical areas.

3. Website text optimisation

We optimise your website pages using SEO:

  • We insert the chosen keywords strategically.
  • We use a clear, correct and informative logical syntax.
  • We implement visual elements that are consistent with the logic of web communication and comply with the rules for the use of markup languages (bold, italic, headings, paragraphs, bulleted lists, etc.).
  • We optimise the Meta Tags according to the key words and concepts.
  • If necessary, we can assist the customer by performing advanced operations e.g. concerning the URL, IP server or Site Map XML.

4. International link building

The purpose of this activity is to increase the number and quality of backlinks (links from an external website to the page/domain to be sponsored) in order to increase the domain authority of the client’s website. There are various techniques for this, such as subscribing to industry directories and article marketing sites, and blogging. The quality of the links is measured by the authority of the website on which they are featured.

5. Monitoring results

Finally, we produce periodic reports showing the ranking of individual website pages with respect to users’ key searches in major search engines and in the different languages.

Case study of web writing by SMG

Regione Sardegna (Regional Authority of Sardinia): Content writing and translation service for the completion of the multilingual platform SardegnaTurismo

Creative writing geared towards the promotion of the tourism sector, 32% cost savings

In 2015, over a period of 8 months, we were in charge of the writing and translation of the information content, vocabularies, interfaces and sections of the portals and applications of the SardegnaTurismo platform (www.sardegnaturismo.it and operatori.sardegnaturismo.it), as well as the terms of the interfaces of the related CMS editorial platform, through which the information content is managed.

The objective was to create and make available to users an innovative tool for the promotion of the tourism offering in Sardinia and for the dissemination of knowledge on the various aspects and factors of Sardinia as a ‘tourism product’.

Read more

Features of the web writing service and results:

  • Specific knowledge in the fields of tourism promotion, communication and marketing.
  • Internal consistency of terms adopted in individual texts.
  • General consistency of terminology and display of the texts with respect to the body of content published in the editorial system and with respect to content in the same subject area.
  • Application of the general rules of writing for the web, also to guarantee accessibility; application of the guidelines for public administration websites and compliance with any additional editorial standards established for the specific service.
  • Optimisation of content with respect to context.
  • Correct semantic cataloguing of content with respect to the taxonomies required for the platform supplied by the client.
  • Cost savings of 32%.

Search engine optimisation (SEO) is the optimisation of websites according to the logic of search engines, to improve indexing and thus achieve greater organic visibility online.

Search engine marketing (SEM) instead refers to all activities aimed at increasing paid traffic.

For more details, read our latest article!

Why choose SMG Languages?

Whether you are a company or a private individual, whether for a website or for social media, we can convey your values and ideas through engaging content with a consistent tone that is aligned with your image.

SMG Languages, a leading translation and business support company, guarantees excellent international web positioning thanks to its many years of personal experience of launching in major European and overseas markets. Our in-depth knowledge has been acquired through the presence of a close-knit and professional in-house team of native speaker translators. At our Language Research Institute, they conduct daily terminology research in support of specialised translation projects at an international level.

What our services involve

Our guiding principles include punctuality, efficiency and passion, which characterise our web writing service and our SEO translations. In addition to those already mentioned, we also provide the following services:

  • Management of foreign-language Google Ads campaigns according to the predetermined budget;
  • Language support for campaigns on Facebook and other social networks;
  • Analysis of keyword popularity and competitiveness in foreign target markets.

All these services are also implemented through web marketing management that is focused on online benchmarking. This increases the number and quality of inbound-links, i.e. links from an external website to the page to be sponsored, in order to increase your domain authority, which ensures good online positioning in the main search engines.

A web writing service based on direct experience

SMG’s management pioneered this strategy for its own company and, thanks to the results it achieved, is proud to share it with anyone interested in promoting their business, wherever it may be. Thanks to our offices in Brescia, Milan, London, Madrid, Medellin and Lima, we can help you position your company among the top results in international search engines.

Get a

Free quote

Fill in the form below to get a quote from our offices. We are happy to respond to your request and will get back to you as quickly as possible.

Maximum file size: 67.11MB

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Which languages do we offer for web writing and SEO content writing?

We promote our clients’ names in international markets through skilled SEO, web writing, media relations and social media marketing in over 160 languages.

The staff in our web writing and translation offices in local markets perform advanced foreign-language SEO campaigns. This service is useful for companies and institutions wishing to communicate messages locally with success. In addition, communication agencies can benefit from the technical specialisation and accuracy of syntax and style ensured by our foreign native speaker writers and translators .

We can provide international SEO services in numerous languages, including English, German, French, Spanish, Portuguese, Russian, Arabic, Chinese, Japanese and in another 150 Asian and rare languages.