Multilingual SEM and Google Ads campaigns
Expand your SEM strategy to reach an international audience
Search Engine Marketing (SEM) is a digital marketing strategy that aims to promote a website and maximise the paid traffic of interested users through promotional campaigns and Pay-Per-Click ads.
Don’t rely on the automatic translation of your ads offered by search engines: copy translation by native speaker SEM specialists is the most effective way of increasing conversions on the web and making an impression on foreign target audiences!
SEM services offered by SMG Languages
SMG Languages fornisce i seguenti servizi SEM multilingue per targettizzare e acquisire clienti internazionali
SMG Languages provides the following multilingual SEM services to target and acquire international customers:
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Full management of foreign language Google Ads campaigns
We bring international customers to your website from Google search engines by organising and managing Pay-Per-Click campaigns in line with your predetermined budget. We analyse any campaigns that are already active in the national market, carry out country-specific keyword analysis for the country you are targeting and, finally, write your customised and localised copy.
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Keyword research for foreign language Google Ads campaigns, managed independently by the client
We can also simply provide linguistic support to your in-house marketing department in over 160 languages, including Italian, English, Spanish, French, German and Russian. In short, we study the local market, perform competitor benchmarking and identify the keywords best suited to your business goals.
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Comprehensive management and linguistic support for campaigns on Facebook, LinkedIn, Instagram, X and other social platforms
This service can be part of a broader multilingual communication strategy on social networks. Our team also provides specialised support specifically for social media. Click on the link below for more details!
Is an SEM strategy enough to increase the visibility of my website abroad?
Generally speaking, it is advisable to integrate an SEM strategy with Search Engine Optimisation (SEO), i.e. the (free) organic optimisation of website content for search engines. SEO thus also increases traffic from organic searches and improves the relevance index of articles for the identified keywords.
To discover the common features and differences between these two strategies, take a look at our recent article!
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