Cultural translations and language services for art, education and culture

SMG Culture is the brand for cultural translations, translations for publishing and tourism, arts and history by SMG Languages, the language service provider that has facilitated the multilingual communication of cultural enterprises and institutions for over twenty years.

All kinds of cultural translation: publishing, museums, art, history and tourism

SMG Culture provides specialised language services in the fields of literature, tourism, art and history, with a pool of native translators and interpreters specialising in humanities. Our team is able to manage translations and other language services in over 160 languages and with deliveries even within 24 hours.

Publishing translations

Cultural translations with UNI EN 15038, ISO 17100 and ISO 27001 certified quality for the publishing industry, including translations of literature, essays, articles and press releases.

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Tourism translations

Tourism translations by our industry experts. For example, we produce translations of tourist brochures, tourist guides and translations for exhibitions and museums.

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Cultural interpreting

Our interpreters translate at trade fairs, festivals, conferences and other cultural events. Our simultaneous interpreting services are particularly highly valued.

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Advanced terminology research

Research of the correct terminology in tourism, arts and history, supported by objective statistical evidence and for the purpose of creating custom glossaries to support translation.

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Text localisation

Localisation and cultural adaptation of texts and translations in publishing, tourism, art and history: professional language support to optimise your message in line with the cultural peculiarities and paradigms of your foreign audience.

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Desktop Publishing

DTP for multilingual texts and translations so that they are visually effective and free from graphical errors in the foreign language.

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Subtitling

Creation of subtitles with careful insertion of translations. The ideal solution for subtitling documentaries, tourism videos, shorts and other recordings.

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Conference and simultaneous interpreting systems

Turnkey hire of audio and video equipment for conferences and events, including simultaneous interpreting systems.

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Our key clients

Veneto Regional Authority
Community of Municipalities of the Gulf of Saint-Tropez
Catalonia Tourism Website
Keren Hayesod
Tuscany Regional Authority
Galicia Tourism Agency

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Case Study - SMG Culture

Using words to promote tourism in Spain

140 language combinations, wide variety of subjects covered, SEO-friendly translations, complex digital formats

Thanks to our physical presence in Spain through our Spanish branch, we have many years of experience working in the country and have developed extensive knowledge of both the official Spanish and co-official languages, including Catalan, Basque, Galician and Valencian.

In 2016, the Catalan Tourism Agency entrusted SMG Culture with the translation of the Catalonia Tourism Website into English, German, French and Russian using an external translation memory system. Thanks to the skill of our internal IT team, we were able to overcome some serious technical hitches (which were beyond our control) that occurred during the process and maximise production to over 250 pages per day, all while maintaining quality controls by proofreading all translations.

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Since 2018, SMG Languages has worked with the Galician Tourism Agency, translating large volumes of multilingual material for its website, brochures, leaflets, contracts and documents for the agency’s international relations. The services provided, in particular SEO-friendly translations, are very carefully curated to ensure linguistic-cultural adaptations that convey accurately values and traditions to a foreign audience, whilst respecting their cultural particularities and paradigms. The collaboration with the Galician agency has continued over time, and, in 2020, SMG Culture was commissioned to take care of editorial and cultural translations in different digital formats using automated systems to combine them with the original content already present on the agency’s web publications.

Native language experts and fast delivery

Again, in 2020, SMG Culture began providing the Siglo Foundation – Tourism and Art of the Junta de Castilla y León with translation and localisation services for written and audiovisual material, as well as simultaneous and consecutive interpreting services. We manage translation projects with peaks up to over 55,000 words on urgent deadlines and provide support for our client at congresses, conferences, institutional visits and exhibitions with interpreting services that help strengthen institutional ties and promote the region’s image.

As always, what distinguishes the offering of SMG Culture is the pool of specially selected translators based on their language skills and familiarity with the subject matter, assigning to the client a stable pool of native language experts in the main cultural areas covered, including gastronomy, tourism, economics, law, archaeology, palaeontology, museography, education, art history, and ethnography, to name but a few.

Community of Municipalities of the Gulf of Saint-Tropez: glamour, history and beating COVID-19

Among the first remote solutions in the world during the pandemic, client savings: up to 35%

In 2021, in the midst of the COVID-19 pandemic, we provided the Community of the Municipalities of the Gulf of Saint-Tropez with innovative remote interpreting services for a major conference, making SMG Languages one of the first agencies in the world to provide web-based conference services that complied with the COVID-19 regulations in force.

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SMG Culture overcame the challenge by providing highly experienced interpreters and its own innovative web conferencing platform, which meets the strict requirements for security, privacy and efficiency set by the European Council in its Guide on Videoconferencing in Cross-border Proceedings.The result of extensive research, innovation and flexibility, the remote interpreting service provided by SMG Culture ensured the client’s business continuity and reduced the cost of the service by 35%, as well as making it possible to deliver additional unprogrammed, urgent services.

SMG Culture has been chosen by:

Public bodies

  • UNESCO – Association of Italian World Heritage Sites
  • Community of Municipalities of the Gulf of Saint-Tropez (France)
  • Tuscany Regional Authority (Italy)
  • Port Network Authority of the Ionian Sea (Italy)
  • Port Authority of Valencia (Spain)
  • City of Venice (Italy)
  • Municipality of Seville (Spain)
  • Labour Market Observatory (Peru)
  • Delegation of the Custody of the Holy Land (Vatican City)
  • Veneto Regional Authority (Italy)
  • Municipality of Marbella (Spain)
  • Municipality of Milan (Italy)
  • Tenerife Island Municipality (Spain)
  • Ministry of Cultural Heritage and Activities (Italy)
  • Principality of Asturias (Spain)
  • Province of Rimini (Italy)
  • Autonomous Region of Sardinia (Italy)
  • Autonomous Region of Aosta Valley (Italy)
  • Friuli Venezia Giulia Regional Authority (Italy)

Institutes and foundations

  • State Mint and Polygraphic Institute (Italy)
  • Consortium for Cultural Heritage Italy (Italy)
  • Bruno Kessler Foundation (Italy)
  • Italian Environmental Fund, FAI (Italy)

 

Tourist bodies

  • Galicia Tourism Agency (Spain)
  • Catalan Tourism Agency (Spain)
  • Mallorca Tourism Foundation (Spain)
  • Tuscan Archipelago National Park (Italy)
  • Seville Tourism Consortium (Spain)
  • Castilla y León Tourism Foundation (Spain)
  • Basilicata Regional Promotion Agency (Italy)
  • Puglia Tourism Promotion Agency (Italy)
  • Friuli Venezia Giulia Tourism Agency (Italy)

 

Museums

  • Le Centre Pompidou (France)
  • Fondazione Brescia Musei (Italy)
  • Città della Scienza Museum in Naples (Italy)
  • Museum of Vicenza (Italy)

Publishing and media

  • Agenzia Giornalistica Italia S.p.A. (Italy)
  • Istituto Geografico De Agostini (Italy)
  • RTVE Spanish Radio and Television (Spain)
  • Condé Nast Publications (USA)
  • Carlo Delfino Editore (Italy)
  • Edizioni Della Torre (Italy)
  • Editoriale Bresciana S.p.A. (Italy)
  • Editoriale Domus (Italy)
  • Lorenzo Barbera Editore Srl (Italy)
  • Monduzzi Editori (Italy)
  • Pisani Editore Srl (Italy)

Schools and universities

  • University of Sussex (UK)
  • University of Greifswald (Germany)
  • University of Rioja (Spain)
  • Università Cattolica Sedes Sapientiae (Peru)
  • Domus Academy (Italy)
  • University of King Juan Carlos (Spain)
  • Catholic University of the Sacred Heart (Italy)
  • University of Brescia (Italy)
  • University of Genoa (Italy)
  • University of Trento (Italy)
  • Ca’ Foscari University of Venice (Italy)
  • University of Padua (Italy)
  • Iuav University (Italy)

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