Translations for Marketing and Advertising
Advertising and Marketing Translations
Winning over international audiences with new localised translations
SMG Languages offers specialised translation services, editing, writing and localisation services in foreign languages for commercial and advertising texts, including content for social media and content requiring search engine optimisation (SEO).
The main types of advertising texts that we translate and write include:
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The know-how needed to translate advertising and marketing texts
Translating marketing texts may seem similar to translating business documents or technical manuals but it actually requires very different skills. Advertising texts are designed with clear communication objectives and use carefully chosen words to evoke emotions, feelings and associations with images, concepts and specific customer needs.
Translators of marketing texts must therefore have particular linguistic sensitivity and be familiar with the cultural characteristics of the target audience.
SEO translation
SEO translation means, in short, translating content for websites, landing pages and e-commerce sites while also optimising it for search engine indexing.
Improve your website’s visibility on major international search engines!
Multilingual SEM
For multilingual digital marketing, we manage web marketing and pay-per-click campaigns (e.g. on Google Ads or Meta Ads) in more than 160 languages, identifying the best keywords for your content to reach your target audience.
Translations for social media
We specialise in translating content for social media, particularly LinkedIn, Facebook, Instagram and X.
Broaden your horizons and make your content accessible to international audiences with SMG’s expert linguistic support.
Translations for retail and e-commerce
We support business internationalisation by localising the content of your e-commerce sites in foreign languages and translating all the advertising and marketing materials you need for your local outlets.
Translation for websites
We offer more than 30 years of experience in linguistics and IT. We produce and translate content for websites and landing pages that communicates your goods and services effectively to international audiences.
Telemarketing and customer research
Our presence in several countries around the world allows us to search locally for potential customers, partners and suppliers on behalf of our clients.
We also specialise in foreign-language telemarketing and business calls, bridging the gap between you and local operators to help you overcome language barriers.
Localisation for marketing
The secret of our success is local presence
Localising communication, i.e. adapting it to the culture and conventions of a foreign market, requires advanced technical and linguistic skills and an in-depth understanding of foreign audiences.
Our SMG offices around the world ensure the delivery of localised advertising translations tailored to the target market, precisely because they are produced by our local translators. Our native-speaking copywriters and translators live and work in direct contact with the socio-cultural developments in their countries. They also have professional experience in the relevant subject areas, where significant cultural sensitivity and technical expertise are required.
Our marketing services have been trusted by:
Special deals on language services for graphic design studios and advertising agencies
With the aim of creating new synergies and promoting the ongoing provision of language services for marketing, SMG Languages offers special agreements for graphic design studios and advertising and communication agencies, ensuring fair and transparent management of the working relationship.
Through our integrated digital platform SMGDesk, we can also provide the linguistic support you need for your communications, including urgent delivery within 24 hours.
What is the difference between
Multilingual SEO and SEM translations for the web
Advertising translations for the web, optimised on the basis of traffic analysis from major search engines.
What is SEO? What about SEM? How can I improve my website’s search engine visibility to attract more customers?
You can find the answers to these and many other questions at the link below.
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Free quote
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