Multilingual copywriting services
Creative writing for advertising and emotional texts: our copywriting
What is multilingual copywriting?
The term copywriting generically refers to the writing of texts for advertising and marketing purposes. In particular, this writing service differs from content or web writing in the persuasive nature of the texts created, which are aimed at sales and not entertainment or dissemination of information.
For example, our team writes advertising and marketing texts for:
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Advantages of multilingual copywriting over translation
To successfully promote a product abroad, you need advertising and communication texts created directly in the target language, i.e. that have the cultural background of the target audience and are developed according to their mindset. This is why simple translations are not enough.
Our multilingual copywriting service, on the other hand, is the winning solution because content is written directly by native speaker copywriters, i.e. expert writers capable of expressing concepts directly in the language of the local target audience, for an exceptionally effective result.
Of course, an advertising text can be adapted to the local culture through a good translation, but it will still reflect the structure of the original language. That is why we consider copywriting to be a creative solution far preferable to translation.
Our writing services have been chosen by:
Multi-channel copywriting services: the importance of the web
Multilingual copywriting and the web
Multilingual copywriting is not an exclusively web-based service: historically, it has been around since the invention of advertising through traditional (offline) marketing.
Recently, however, copywriting has found interesting applications especially online: in 2024, 38.9% of in-store purchase decisions were influenced by digital touchpoints (source: Netcomm Consortium). In particular, over time, copywriting has evolved by integrating other online activities such as web writing and social media writing, orienting creative writing and dynamic content management towards sales.
The evolution of our services
To better meet the current needs of companies, our copywriting services have also evolved. The copywriters in our foreign offices develop multichannel content for clients, producing it directly in the target language, including cross-media adaptation, to maximise the customer experience.
This involves adopting specific editing techniques for social media and new web channels. For example, copywriting for websites is performed using SEO practices, in order to create texts that are optimised according to search engine logic, which promotes indexing. In other words, this strategy allows us to position our clients’ sites at the top of the list of results for the search keywords of their target audience.
Why we provide copywriting services
Since 1996, SMG has been dedicated to a specific goal: breaking down language barriers and facilitating communication between people.
This is why we are committed to telling the value stories of our clients, helping them to reach new horizons. For over 30 years, our copywriting services have enabled us to fulfil this mission, working with numerous clients globally.
Our commitment to clients:
- We tell their stories to the world, enhancing the magic of their products, services and ideas.
- We write, translate and publish content in over 160 languages, making their messages internationally accessible.
- Thanks to our global network of linguists, we help customers reach new markets and convey authentic messages, supporting them in their success abroad.
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